“This is such a diverse community, and we want everybody to know they are welcome, and we will serve them in the best way we can. That individuality mirrors one of the things that is most special about the Long Beach community. And when someone is having a special event, it’s fun to offer a variety of flavors to please everyone.” “People love that it’s their own complete cake and they don’t have to feel guilty about enjoying a single serving. So besides being Instagram-worthy and oh-so-delicious, why, exactly, are cupcakes so magical? According to Stacia, the magic is in cupcakes’ individuality. We can also mold chocolate into different shapes because everybody wants to eat a little chocolate with their cupcake.” We don’t work with things like fondant that we don’t feel are yummy and edible. “At no charge, customers can add sprinkles, crystals, glitter or tint to their buttercream or cream cheese frostings, but we still stick with a traditional look. While the focus is, and always will be, on cupcakes, Frosted Cupcakery also offers delish frosted sugar cookies, ice cream-filled cupcakes and hi-top mini cupcake sandwiches - bit-sized drops of heaven with frosting spread between two mini cupcake tops.įrosted Cupcakery delights in filling special orders for celebrations of all kinds. Working with different food products changes the experience, and it’s important to us that people say, ‘This is really good.’ We’ve worked on recipes for a whole year before making them part of our menu.” We look at them the same way we look at our traditional recipes. “It’s important to us to provide options for people with dietary restrictions and personal convictions. The menu includes a variety of fan favorites - like Royal White with Nutella Buttercream frosting and Chocolate with Caramel Buttercream frosting rimmed with crushed Heath Bar - along with a flavor of the month, seasonal selections and both gluten-free and vegan options. Calling it handcrafted is not just a term we really do it.” “We put time, effort, love and care into creating our product. Stacia explained that frosting each cupcake by hand, sans piping bags, results in her cupcakes’ signature look. Over the years, they have operated successful locations in Hollywood and Hermosa Beach, ultimately consolidating to a second store closer to home at the Pacific City oceanfront mall in Huntington Beach.Īt Frosted Cupcakery, everything is truly handcrafted. Three years later, they had outgrown their start-up location and acquired the large storefront that is their flagship store today at 4817 East 2nd Street in Long Beach. ![]() ![]() We are so grateful to the Long Beach community and all the people who really believed in us and were willing to try us.” “I kept my job for the first year, and my mom worked in the shop during the week, and I worked there on the weekend. The concept took form, and after a full year of planning, Stacia and Nancy selected their first 500-square foot location on Claremont Avenue in Long Beach. Afterward, she began thinking about baking as a business, and she introduced the idea to her mom. It was during a trip to Vancouver in 2003 that she visited a gourmet cupcake boutique for the first time. It helped me a lot to build this business and find joy not just in selling thousands of cupcakes. “It gave me such an insight into how a brand is built and the importance of paying attention to all the details. Stacia previously worked in the fashion industry, where she learned the artistry behind creating a recognizable brand. We care about our customers and the quality of the cupcakes we serve.” We want our customers to see that we’re not just a machine pumping out as much product as we can. In our family, baking at home is something we shared together as a family growing up. It has always been important to us to recognize the tradition of a home-baked product that people have been making in their kitchens forever. ![]() “We started our business 14 years ago,” Stacia said, “before the upswing in cupcake shops.
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